Our mission is straightforward – support our Clients with the sales of their products and services using all the available channels of communication with the Consumers.
Founded back in 2008, on the edge of the digital revolution that, from today’s perspective, has substantially changed consumers and brands, we were pioneers. We have created a media agency because we believed and still believe that in this dynamic World there is only space for an engagement business model. Nowadays media agency should create a business partnership with each and every Client. There is no space for simple resellers as such any more.
Our approach is based on a holistic view of the market, consumers and Client’s brand. We take into account all available data to be sure that the designed communication strategies are tailored to the current Brand’s situation and respond to the challenges and opportunities markets are facing. Solutions we create are deeply embedded in the dynamically changing media reality. Being an independent agency we have created own analytical tools and models that are tailored to Polish consumers and market.
360° MEDIA PLANNING
Codemedia ensures effective planning and buying of all media channels under one roof. We have literally grown up from digital and merged with offline capabilities, therefore we understand the essence of using every touchpoint with each consumer in the 360° communication. Our key mediaplans’ objective is to reach and build the conversation with consumers within the best channels and in line with communication strategy but most of all cost effectively.
& OFFLINE MEDIA
In our business approach we go far beyond strict cost optimization and media buying. We give our clients the opportunity to go deeply into multidimensional analytics both on the level of planning and post analysis of the campaign. We were the pioneers of DRTV campaigns on our market offering our clients the analysis of direct effect of each emission on the website or call center traffic.
Thanks to our long-term relations with the tv stations and experience reaching the very first days of current tv planning model (GRP) our clients can be sure that their campaigns will be delivered with due diligence.
Regardless of the size of the budget, in both spot and sponsorship campaigns we always focus on the final marketing outcome of the campaign.
We are the only media agency with an in house affiliate network operating on 16 European markets in our structures. Our aim is to build effective programs where Clients pay only for confirmed transactions. Constant implementation of new tools, methods and strategies of cooperation with the publishers make Trade Tracker one of the leading e-commerce dedicated affiliate networks on the market. People who build Trade Tracker are experienced specialists with huge experience and deep knowledge of the market.